The short version
We rank the people and firms in UK law whose LinkedIn posts get people to act: to react, to comment, to save, to send, to click. Not how often they post. Not how many followers they have. What happens when they do post.
Every quarter we collect the public LinkedIn activity of more than 20,000 lawyers and business professionals, the UK's largest law firms and the leading barristers' chambers. Then we invite the people we rank to send us their own LinkedIn analytics, which show far more than the public data can.
Who we track
Lawyers at the UK's largest law firms, independent firms, general counsel and in-house lawyers, firm leaders, and barristers. We also track each firm's own LinkedIn page. Anyone can put themselves forward, and it's free to enter: nobody pays to be ranked.
Each quarter is exactly that: 1 July to 30 September for Q3. We collect each person's activity for the quarter, and on the first day after it ends we refresh every post from its final fortnight, so late likes and comments count and every quarter is measured the same way.
How we score a person
If you send us your analytics, we can see everything LinkedIn shows you, so we count it:
| Each reaction | 1 point |
| Each repost | 1 point |
| Each comment | 4 points |
| Each save | 5 points |
| Each send on LinkedIn | 5 points |
| Each visit to a link in your posts, or click on your custom button | 2 points |
If you don't, we can only see what's public: reactions, comments and reposts. You're scored on those, at the same values.
So submitting your analytics will usually lift your score. That's deliberate, and it's fair: saves, sends and clicks are real engagement that the public data simply can't see. We'd rather count them than pretend they don't exist. Everyone we rank gets the chance to submit.
Why these weights? A reaction takes a second. A comment takes thought. A save or a send means your post was worth keeping or passing on, which is about the strongest signal LinkedIn offers.
The 10x10
Alongside the Power Score we publish the 10x10: the total score of your ten best original posts in the quarter. It rewards quality over volume. Someone who posts ten times a day can't win the 10x10 by sheer output.
The Hall of Fame
Rank in the top ten of the main Legal LinkedInfluencers list for four consecutive quarters and you join our Hall of Fame the quarter after. Once you're in, you're listed there, above the rankings, rather than ranked against everyone else. It makes room at the top for the next generation.
How we check submitted data
You upload screenshots of your LinkedIn analytics for the quarter. We read the figures from them automatically and show them back to you to confirm. Anything unclear, and anything you tell us is wrong, goes to a person on our team to check against the screenshots. If your evidenced numbers are higher than the public data, we use yours.
How we score a firm
Our headline firm ranking is the 10x10x10x10. It adds up the best of the three things a firm can field on LinkedIn: its own page, its people and its leaders.
- Firm page 10x10: the ten best original posts on the firm's own LinkedIn page.
- Firm 10x10: the firm's ten best people, each scored on their own 10x10. Up to 100 posts.
- Leaders: the 10x10s of the firm's two best-scoring leaders.
That's up to 130 posts, and no single post or person can carry a firm. The leaders sit on top of the ten people: a leader who would rank in the firm's top ten moves up to the leaders layer, and the 11th-best person steps in. Nobody counts twice. A firm with fewer than ten people posting, or fewer than two leaders, scores what it has.
Like the personal 10x10, it rewards quality over volume. A firm can't post its way to the top.
We also publish the page score: every original post on the firm's own page in the quarter, added up. It rewards scale, and it sits alongside the 10x10x10x10 rather than replacing it.
Most firms' best individual outperforms their own page. That's one of the stories we tell each quarter.
Moved firm during the quarter? You count for the firm you're at on the last day of the quarter, and all your posts for that quarter go with you. You can update your firm on your own page.
What we leave out, and what we don't feature
- Sensitive posts. A death notice, a tribute or news of a serious illness can draw a great deal of engagement, and it counts in every score, for people and firms alike. But nobody posts about these things to raise their profile, so we never feature them anywhere: not on a person's profile, not on a firm's page, and never in our commentary.
- Reposts of other people's content when scoring a firm page's 10x10. Only original posts count.
- Impressions and reach. We don't score them and we don't show them. They measure how far a post travelled, not whether anyone did anything about it.
- Advertising value. We don't put a pound figure on LinkedIn engagement. Every method we've seen rests on assumptions we can't defend, so we don't publish one.
What we publish, and where
- Our reports name everyone we rank. On the main list that's the top 200; we also publish the top 50 Leaders and the top 100 Indies, Barristers and GCs.
- Your own profile page on this site goes live only with your permission, and your ranking shows by name on this site once it does. Sending us your analytics for the quarter counts as permission for that quarter; otherwise we ask you first. Say no and there's no page.
- Firm leaders are named on this site without asking. Leading a firm in public comes with the role.
- Everyone else appears in this site's ranking tables in their true position, without a name.
- Every firm we rank has a public page on this site.
Corrections
If you think we've got something wrong, tell us and we'll look at it properly.