How a post scores
Power points are the unit of everything we rank. A post earns points for what people do with it, not for how many people see it.
| Action | Points | From public data | From your analytics |
|---|---|---|---|
| Reaction (like, celebrate, insightful and the rest) | 1 | Yes | Yes |
| Repost | 1 | Yes | Yes |
| Comment | 4 | Yes | Yes |
| Save | 5 | No | Yes |
| Send on LinkedIn | 5 | No | Yes |
| Link visit or custom-button click | 2 | No | Yes |
- Public score: what we collect from public LinkedIn. Reactions + reposts + 4 × comments, post by post.
- Submitted score: your own LinkedIn analytics for the quarter, read from your screenshots and weighted as above. It comes as a quarter total, not post by post.
- Power score: your ranking score. Whichever is higher, public or submitted. Submitting never lowers anyone.
- Score source: whether a person's power score came from public or submitted data.
- Firm page posts score reactions + 4 × comments. Reposts of a page's posts don't count towards the page.
- Original post: something a person wrote and posted themselves. Reposts of other people's content and posts in LinkedIn groups never count.
- Sensitive posts (death notices, tributes, news of serious illness) count in every score, firm page scores included. We never show them anywhere, on a person's profile or a firm's.
Why we score actions, not views: a reaction takes a second, a comment takes thought, and a save or a send means the post was worth keeping or passing on. Impressions only tell you how far a post travelled, so we don't score or show them.
The 10x10 family
Every 10x10 uses public scores only, because submitted analytics don't break down post by post. All of them reward quality, not volume: nobody wins one by posting ten times a day.
| Term | What it is | Max posts |
|---|---|---|
| 10x10 | One person's ten best posts in the quarter, added up | 10 |
| Firm page 10x10 | A firm's LinkedIn company page, its ten best posts | 10 |
| Firm 10x10 | A firm's ten best people (leaders excluded), their ten best posts each | 100 |
| 10x10x10x10 | Firm page 10x10 + firm 10x10 + the 10x10s of the firm's two best leaders. Our headline firm ranking | 130 |
| Ultimate 10x10 | The quarter's ten best posts, one per author, from every list. Firm pages excluded | 10 |
| Firm ultimate 10x10 | The ten best posts at one firm, one per author, the firm page counting as one author | 10 |
| Deep bench | The firm 10x10 re-run without the firm's top person, the 11th stepping up | 100 |
- Inside the 10x10x10x10: the two leaders sit on top of the ten people. A leader who ranks in the firm's top ten moves to the leaders layer, and the 11th-best person steps up. Nobody counts twice. A firm with fewer than ten posters or two leaders scores what it has.
- Posts it took: how many posts make up a 10x10. Below ten means the person posted fewer than ten times.
- % from top 10 posts: a person's 10x10 as a share of their whole quarter. High means a few posts did the work.
The lists
Everyone sits on one list only. Each list is ranked by power score, and each publishes its own 10x10 table too.
| List | Who's on it | We publish |
|---|---|---|
| Legal LinkedInfluencers (the main list) | Anyone working at a TBD250 firm, in any role and based anywhere: lawyers, BD, marketing, HR, recruitment, ops | Top 200 |
| Leaders | Each TBD250 firm's managing partner and senior partner, in global roles. If either is missing, the CEO, then the Chair, takes the spot | Top 50 |
| Indies | People at regulated law firms outside the TBD250 | Top 100 |
| Barristers | Barristers and chambers staff | Top 100 |
| GCs | General counsel and in-house lawyers, fractional GCs included | Top 100 |
| Hall of Fame | Main-list people who rank in the top ten for four consecutive quarters, promoted the quarter after. Listed above the rankings, not ranked | Everyone in it |
| Notionals | People we track and feature but don't rank | Not ranked |
- TBD250: the UK's 250 largest UK-headquartered law firms by headcount. A firm ranked 250th or lower shows as joint last, =250th.
- Peer band: a firm's TBD250 size group: Top 25, 26–50, 51–100, 101–150 or 151–250.
- Top 1,000 / top 10,000: a person's position on the main list, Hall of Fame included.
- Published: named on this site, with a profile page. Everyone we rank is named in our reports either way.
- In: anyone at a TBD250 firm wherever they're based, patent attorneys included; anyone at a regulated firm or chambers; in-house lawyers.
- Out: people at overseas-headquartered firms, unregulated businesses and patent attorney firms; former lawyers now doing something else; future trainees not yet employed.
- Firm on the last day: someone who moves firm mid-quarter counts, with all their posts, for the firm they're at on the quarter's last day.
Firm measures
| Term | What it is |
|---|---|
| Page score | Every original post on a firm's own LinkedIn page in the quarter, added up. Rewards scale |
| Combined power | Every original post from the page, the people and the leaders, added up. Rewards scale, where the 10x10x10x10 rewards quality |
| Power per post | A page's power points divided by its posts |
| Social army | The firm's people who post each month: the number, and the % of its LinkedIn headcount |
| Brand ambassadors | The firm's people who repost the firm's own content |
| Share of voice | A firm's slice of the reactions and comments earned across a group of firms |
| People v page | How many reactions and comments the firm's people earn for every one its page earns |
| Per 1,000 staff | A figure divided by the firm's LinkedIn headcount, so a 200-person firm compares fairly with a 2,000-person one. "Size for size" in our commentary |
| Middle firm | The median: half the group sits above it, half below |
| No comment posts | Posts that drew no comments at all, as a % of a page's posts |
| Jab or hook | A post with no link (a jab: builds attention) against one with a link (a hook: asks for the click). A choice, not a penalty |
| Rising stars | People who climbed most between last quarter and this |
| Biggest risers | Firms whose score rose most, in %, compared within size groups (1–50, 51–100, 101–250) |
We don't put a pound value on the attention a post earns.
House rules
- The quarter: calendar quarters, e.g. Q3 = 1 July to 30 September. The day after it ends, we refresh every post from its final fortnight so late reactions count.
- Freeze: the night we lock a quarter's scores.
- Free to enter: anyone can put themselves forward. Nobody pays to be ranked, and buying anything has no effect on any ranking.
- Who we name: our reports name everyone we rank. On this site, a person's profile page and named ranking go live only with their permission; sending us your analytics for the quarter counts. Firm leaders are named without asking. Everyone else appears in the site's tables in their true position, unnamed.
- Lists only grow: a late correction never pushes anyone off a published list. The list gets longer instead.
- Praise by name, never criticise by name. No fallers tables, and nobody held up as a bad example.
- Hall of Famers still count for their firms in every firm measure.
- Our firm names: we keep our own short names (Fletchers, not Fletchers Solicitors).
- Archive: the current quarter is free. Past quarters move into a paid archive at each launch.
Corrections
If you think we've got something wrong, tell us and we'll look at it properly.