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Paul Verrico

Eversheds Sutherland

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Paul Verrico

Q4 2024 Q&A

20 December 2024. At the time: Partner, Eversheds.

What were the themes for you on LinkedIn 2024?

Corporate accounts were barely visible - colossal amounts of content, but the algorithm didn't bring them to the attention of LI users.

Humanity and personality were more of a hook than self-congratulation and lengthy complicated technical briefings

What are your predictions for LinkedIn in 2025?

More people will try using AI to write posts.

They will not succeed.

Authenticity will win over all else.

What would you say in a single sentence to compel other people to get going on LinkedIn?

Keep it simple, keep it personal, keep it humble and interact honestly with others. It's a conversation not a monologue.

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