Q2 2025 Q&A
When did you decide to start to use LinkedIn to share posts and why?
I started posting consistently about 9 months ago.
Prompted mainly by the amazing posts that were being written by our People Director, Sophie Wardell.
I’d felt for some time that the legal professional was underrepresented on LinkedIn, or at least that the content didn’t really showcase the variety of people that actually work in law – but I didn’t really know where to start.
I wanted to demystify the profession and change the public perception that solicitors are a bunch of arrogant shirts sat behind a desk obsessing about billings.
Sophie has been a trailblazer in this regard, highlighting the human side of our profession, and she encouraged me to write about my experiences as a busy Partner and parent.
Why do you think your posts encourage your followers to comment and engage?
I think it’s because my posts are honest.
It’s not all good news and success stories; sometimes my content shows vulnerability or imperfection, and I think people can relate to that.
Whether my content is about parenting, leadership, or legal life, I try to write in a way that makes you pause, reflect, and feel something.
Also, LinkedIn is a community, and people will engage with you if you engage with them.
Even before I started posting regularly, I made it a priority to like and comment on content that I found relatable – and those individuals soon started engaging with my content, too.
How do you keep thinking of new things to share about?
I once heard Amelia Sordell say that if you got to the end of the day and had nothing to write about, then you would always struggle for content.
She recommended that every time an idea pops into your head, you should write it down.
I have been doing that ever since, and whilst half of those notes never see the light of day, if I’m ever running low on inspiration I can pick something from my notes.
As for the ideas themselves – the content often writes itself.
So, much of what I write about is rooted in something that’s happened to me that day – a throwaway comment in a meeting, a conversation with my daughter, a walk in the rain.
All of it has potential if you’re looking for meaning. And the more you write, the more you notice.
Have you had any breakthrough results as a result of using the platform? Hires? Client wins? Introductions?
Absolutely.
Relationships that started in the comments have led to referrals, instructions and collaborations.
But more than that, I’ve built a network of people I can genuinely learn from and which I trust, which in turn makes me better at what I do.
Has the firm been supportive of what you’re doing and – assuming it has – what lessons could other law firms learn?
The firm has been incredibly supportive, and I think it’s because they recognise that people connect with people, not brands or brochures.
I’ve heard people from other firms comment that it’s unprofessional if your posts aren’t about the work that you do, but I really don’t buy that.
The lesson for other firms?
Give your people permission to show up as themselves.
It builds trust, credibility, and visibility in ways no traditional marketing ever could.
What would you say to firms/leaders(/business professionals?) that are hesitant about getting going on LinkedIn?
Stop waiting to write the perfect post and don’t worry about what other people think.
No post is perfect, and no one really cares – so just go for it
Do you get involved in training others on how to use the platform?
I don’t deliver any formal training – I’d leave that to the experts, Si – but I’m often asked for advice on how to start posting, and it’s one of my favourite things to do.
Helping colleagues find their voice and seeing their confidence grow is incredibly rewarding.
Since I started posting, I have noticed that many more people in the firm have also taken the move from passively liking to actively commenting and even posting.
Who should we keep an eye out for in future? Do you have any social media stars in the making?
There’s a real wave of brilliant junior lawyers and early-career professionals starting to share their experiences, and their authenticity is refreshing.
Lauren Moult and Elliot Wilkes are just two of the trainees at Higgs creating great content, and I’m excited to see them grow into confident, visible professionals who shape the narrative of our industry through LinkedIn.
Which creators would other legal sector professionals be wise to follow?
Anyone who writes with clarity, courage, and consistency.
People like Jodie Hill, Alana Tart, Jon Gregson, Patrick McCann, William Peake and of course our very own Sophie Wardell are just some of my favourite daily reads.
All different in tone, but equally impactful. And don’t just follow other solicitors.
Some of my best insights come from creatives, founders, and job hunters. LinkedIn is about people, not professions.
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