Q2 2025 Q&A
When did you decide to start to use LinkedIn to share posts and why?
I had dabbled in LinkedIn historically – usually in relation to job moves/promotions (how cliché!).
But after the first LinkedInfluencer rankings report, I really started to understand the opportunities the platform could offer.
I'm a sucker for data – and it completely changed my perception of what the platform could be used for.
It was also at a time when I could feel my professional identity being too much aligned with the firm I was working at.
I loved what I did, and I was mega-invested in the firm – probably more so than in myself.
I'd been in similar situations before, so I knew I needed to take some action.
Posting on LinkedIn gave me an opportunity to push myself and grow in a way that complemented my day job, but also in a creative way which allowed me to be more myself.
Now that I've started, I can't see myself stopping any time soon, regardless of where I work or what I'm doing.
I no longer feel too much – too loud, too brash, too opinionated, too keen for change, too hungry.
I've found my people, in a place where you can be unapologetically yourself.
Why do you think your posts encourage your followers to comment and engage?
It wasn’t until the end of Q1 2025 that I had any idea I had such a high engagement-to-follower ratio.
I think it goes to show that it's about quality over quantity!
The risk and compliance community is particularly close-knit – we really show up for each other.
A lot of what I post relates to AML and regulatory obligations, so it is relevant to all lawyers.
Whilst I joke that my content is niche, I suppose it isn’t really! I try to make risk and compliance an easier conversation – more light-hearted.
I speak about the things firms want to sweep under the carpet.
Cutting through the jargon and seriousness of the topic really helps the messaging land.
If one lawyer remembers something that they should or shouldn't be doing as a result of a post, then I feel like I've done my job.
How do you keep thinking of new things to share about?
At the beginning, it was a struggle.
My original aim was to post twice a week – once about something compliance-related, and one about something else.
This helped build the habit. The more you post, the more the ideas flow.
The profession is under a huge amount of regulatory scrutiny at the moment, so there really is no shortage of content ideas.
Even after all this time, I still cannot predict what is going to land well.
Some posts really fly and others not so much – and there isn’t usually any correlation with the quality of the content!
Have you had any breakthrough results as a result of using the platform?
The community and genuine friendships I have built have been a standout breakthrough.
Some of these connections are professional, some are personal, and some are both.
I am, without doubt, a better lawyer, colleague and person as a result of the growth this platform has given me.
I’ve learnt, I’ve shared, I’ve become an ally. Knowing where your strengths lay and having the confidence to own them creates so many opportunities.
I've got myself into rooms I didn’t even know existed.
Opportunities have been offered to me that I could not have even imagined.
One of the most rewarding breakthroughs is others coming to you for advice or sharing their stories because something you have said in a post resonated with them.
I have recently landed my dream role, which I will be starting later on in the summer – something I would never have ended up doing if it wasn't for LinkedIn.
Has the firm been supportive of what you’re doing and – assuming it has – what lessons could other law firms learn?
I think too many firms still feel threatened by the power that LinkedIn can give an individual.
The profession is changing, and people want to embrace their individuality.
If firms don't get behind their people, they will go somewhere where they do get that support.
What would you say to people that are hesitant about getting going on LinkedIn?
I completely understand why people are daunted.
For some, this will be caused by a lack of self-confidence, for others a fear of what peers and colleagues will say.
These are normal feelings, but pushing through is where growth happens.
Getting comfortable with posting has taught me to be more open-minded about what I am capable of.
Team up with a couple of people and support each other to get started.
Starting really is the hardest part – but I think people will be pleasantly surprised if they take the leap of faith.
Do you get involved in training others on how to use the platform?
I am definitely not knowledgeable enough to train anyone on LinkedIn – I'm basically just winging it!!
That being said, I was given a lot of support and encouragement, and I make sure I pay that forward.
I share tips and tricks which I've been told and what has worked for me.
I try to do my part to cheerlead and encourage others.
Which creators would other legal sector professionals be wise to follow?
There are so many amazing creators out there – there is something for everyone.
Don’t just follow people where you think there is an obvious benefit to you.
I have learned so much from people whose day job looks very different to mine.
I personally love seeing the tenacity of those entering the profession – they are really going to shake things up.
As someone hugely invested in law firm culture, I'd strongly recommend following Gemma Ellison of Heart Leadership.
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