Q1 2025 Q&A
When did you decide to start to use LinkedIn to share posts and why?
I remember being in sixth form and my coach telling us to set up a LinkedIn account. At the time, I thought it was the cringiest thing ever, so I didn’t even think of ever posting.
But when I landed my Degree Apprenticeship, I started posting content on TikTok and realised that many topics I feel strongly about as a Degree Apprentice didn’t fit the tone of TikTok so probably wouldn’t resonate well with people my age or younger. On the other hand, LinkedIn seemed like the perfect platform for my more professional posts.
Did you have any fears about being authentic and sharing your opinions in your posts at first?
It was a little daunting to begin posting on LinkedIn - it’s a lot different than TikTok, where my audience doesn’t contain people like partners or senior associates. I thought every word would be criticised by professionals much older than myself, and people my age would find my content “cringey”.
The effect has actually been the opposite - I find older professionals welcome insight from a younger person in the corporate space and people in my age group are interested in my experiences.
Why do you think your posts encourage your followers to comment and engage?
I reckon my posts voice what a large amount of young people in the corporate space experience, so they may be more likely to engage with my content. On the other hand, I’ve been told by older professionals that my posts can be very insightful for them as they shed light on the experiences of younger people in corporate environments - this is another likely cause of engagement on my posts.
Has your firm been supportive of what you’re doing and - assuming it has - what lessons could others learn from your approach?
I’m grateful to be with a firm that has been supportive of my activity online. TLT is a forward-facing firm and embraces many things digital - LinkedIn being one of those things. It’s great to be with a firm that allows me to show personality and express myself online - something we don’t often see in the corporate world.
What would you say to others that are thinking of adding their voice on this platform?
If you’re worried people will think it’s “cringey”, like I did, know that the people who matter don’t. LinkedIn is a professional platform, full of professionals, who love hearing about different experiences. It’s also a place full of opportunities.
I’ve seen people land jobs and invites to events through simply posting. The opportunities are endless, so spend less time worrying about what people might think and more time adding value to this platform!
What’s the most surprising result that you’ve produced due to your posting on LinkedIn? Or, have you had any breakthrough results?
When I first started posting on LinkedIn, I never would’ve thought I’d be invited to speak at a university - as someone who hasn’t even taken the traditional university route. (I haven’t even taken the traditional route into law!) So being invited to speak at a Russell Group university was definitely my most surprising outcome from posting on LinkedIn.
Have you found real life networking easier as a result of your profile on LinkedIn?
Being on LinkedIn makes real-life networking a little easier for me since it provides common ground for conversations and makes it simpler to stay connected after events. It’s also opened doors to opportunities I might not have come across otherwise.
Which creators would other legal sector professionals be wise to follow?
I’d recommend aspiring young professionals to give Kerry Gilbert a follow. Kerry is my apprenticeship manager and has been instrumental in my journey so far. Her unique insights make her a great person for any aspiring young professional to follow - particularly those aiming for roles within the legal sector.
I also recommend following Chrissie Wolfe for her insights into the legal industry - especially her practical advice for those navigating legal careers.
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