Every quarter we score each firm twice: once on its ten best people, once on its own LinkedIn page. In Q2 2026 the people won at 165 of 269 firms. Strip out the 58 firms where nobody qualified, and the people won at 164 of 210. The page is the firm's voice. The people are its reach.
The top ten firms
Ranked on the 10x10x10: people and page together, Q2 2026
| Rank | Firm | People 10x10 | Page 10x10 | People v page | Ratio |
|---|---|---|---|---|---|
| 1 | DLA Piper | 27,639 | 3,363 | 8.2 to 1 | |
| 2 | Howard Kennedy | 29,256 | 490 | 60 to 1 | |
| 3 | Hogan Lovells Cadwalader | 22,045 | 5,491 | 4 to 1 | |
| 4 | Freshfields | 21,024 | 6,288 | 3.3 to 1 | |
| 5 | CMS | 25,047 | 1,260 | 20 to 1 | |
| 6 | DWF | 24,250 | 1,928 | 13 to 1 | |
| 7 | Ashurst Perkins Coie | 20,550 | 3,743 | 5.5 to 1 | |
| 8 | Bird & Bird | 20,966 | 2,711 | 7.7 to 1 | |
| 9 | Dentons | 21,521 | 1,449 | 15 to 1 | |
| 10 | Fletchers | 20,619 | 1,943 | 11 to 1 |
Not one of the top ten has a page that beats its people. The closest is Freshfields, whose page is the strongest in the country and still loses 3.3 to 1.
Most people-powered
Firms scoring over 5,000 in total, by how far the people outscore the page
- Howard Kennedy60 to 1 for the peoplePeople 29,256 · Page 490
- Nexa32 to 1 for the peoplePeople 13,095 · Page 413
- Porter Dodson23 to 1 for the peoplePeople 7,269 · Page 321
- Higgs20 to 1 for the peoplePeople 16,946 · Page 845
- CMS20 to 1 for the peoplePeople 25,047 · Page 1,260
A firm can rank near the top with a quiet page, if its people do the talking. Howard Kennedy is second in the country on a page that scored 490.
Where the page wins
The largest page scores that beat their own people
- Anthony Gold Solicitors4.5 to 1 for the pagePeople 671 · Page 3,036
- Slaughter and May3.8 to 1 for the pagePeople 757 · Page 2,866
- Watson Farley & Williams1.4 to 1 for the pagePeople 1,787 · Page 2,531
- Macfarlanes2.4 to 1 for the pagePeople 840 · Page 1,996
- Travers Smith1.1 to 1 for the pagePeople 1,854 · Page 1,976
- Wedlake Bell3.1 to 1 for the pagePeople 624 · Page 1,904
Some firms keep their people quiet by choice. Their page carries the firm, and the ranking shows it.
What this means
- Your page is your floor, not your ceiling. It sets the firm's voice. Your people decide how far it travels.
- Ten people are enough. The 10x10x10 counts a firm's ten best people. You don't need a thousand posters. You need ten good ones.
- Measure both, together. A marketing team that reports only on the page is reporting on the smaller half.
Where does your firm sit?
Every ranked firm has a public page with its people and page scores. Your firm dashboard shows the full picture against your rivals, quarter by quarter.
Find your firm See a demo dashboard Ask about your firm Share on LinkedIn
Q3 2026 results land at 06:00 on Tuesday 13 October.
How we measured it: 269 UK law firms with a Q2 2026 score, covering 1 April to 30 June 2026. People 10x10 is the combined score of a firm's ten best people, each on their ten best original posts. Page 10x10 is the firm page's ten best original posts. Power score: 1 point per like, 4 per comment. Reposts are left out. How we rank.